Cliffe Dekker Hofmeyr has contributed a substantial amount to the Rhino Action Group Effort (RAGE). RAGE was set up by Lead SA (a Primedia Broadcasting and Independent Newspapers initiative) to assist in the fight against the illegal rhino poaching scourge.
Brent Williams, CEO of Cliffe Dekker Hofmeyr says, "We are grateful to RAGE, Lead SA and all involved in this on-going campaign to root out Rhino poaching. Not only does this campaign provide us with an opportunity to supplement our firm’s corporate social investment strategy but we are comforted by the knowledge that our contribution will be appropriately applied by RAGE for its intended purpose."
RAGE was designed to be a safe conduit for public contributions to this cause, whether they be financial, material or in the form of skills and information. There is evidence that there is a huge groundswell of public support for campaigns to protect the rhino, but that many people are deterred from contributing either because they are unable to decide which of the many rhino-related organisations they should support, or because they are afraid that their donations may be diverted into the wrong hands. RAGE was therefore conceived as a safe haven for public contributions, so that people can with confidence turn their anger into effective action.
RAGE does not directly carry out work on the ground, but supports those who do. When contributions are received, whether monetary or in kind (or expertise), RAGE's committee of volunteer experts (ecologists, game reserve owners, members of government, media professionals, economists etc.) collectively decides where they can best be utilised. RAGE mounts campaigns to build public awareness of issues associated with rhino poaching, and lobbies appropriate authorities for support. RAGE has the full support of the South African Police, and of South African National Parks.