TW Steel To Partner with Rhino Action Group Effort

Oversized Watch Brand to Support RAGE in South Africa with Special Edition Timepieces

Johannesburg, South Africa (September 2013) – TW Steel, the global lifestyle brand ‘Big in Oversized Watches’, is proud to announce a dynamic charity initiative in support of Rhino Action Group Effort (RAGE) in South Africa. 

Launching in Spring, Friday the 13th September, the partnership will see ‘The Watch in Steel’ produce a four-model collection, based on its popular Canteen Style timepieces, incorporating the RAGE logo and sold exclusively through a dedicated web-store with retail proceeds being donated directly to RAGE.

Rhino Action Group Effort assists in the fight against illegal rhino poaching, the group specifically designed to be a safe conduit for public contributions to the cause – one that is close to many South African’s hearts as well as the global community.  Operating with complete transparency, courtesy of legal and financial expertise from KPMG, RAGE acts as the custodian of contributions pending their distribution to those organizations or individuals who can make best use of them in the campaign to combat rhino poaching.

RAGE works with many official bodies and carries out work on the ground and also supports those who do.  It’s committee of volunteer experts collectively decides where monetary funds or resources can best be utilized with KPMG ensuring complete transparency regarding the use of finances to give complete peace of mind to those who donate to the cause.

“I’m exceptionally proud that TW Steel can get behind such a worthy initiative in South Africa,” commented TW Steel CEO and co-owner, Jordy Cobelens.  “I know how passionate people are there about protecting the rhino population, not least as they represent such a powerful symbol of their environment.  I’m delighted we can contribute with our special edition timepieces, safe in the knowledge that RAGE will ensure all proceeds are managed appropriately and that those who support this effort are making a real difference.”

“As a local market platform I’m naturally very enthusiastic that TW Steel will support such a worthwhile campaign and one that many South African’s care deeply about,” said Gary Hopkins, National Sales Manager for LUXCO, TW Steel’s South African distribution partner. 

He continued;  “I have no doubt that the timepieces designed to support the campaign will sell extremely well.  As always, they’re big, bold designs but with the RAGE connection these pieces offer more than just the purchase of an accessory, they offer consumers the opportunity to be pro-active in protecting our rhinos.  By retailing via our dedicated webstore, we can offer a larger contribution to RAGE from each sale and therefore increase the impact of our involvement.”


Further details on RAGE can be found via their website: www.rhinorage.org

Watches can be purchased through www.twsteelrhinorage.co.za

TW Steel is a private, family-owned company founded in Amsterdam in 2005 now retailing in over 100 countries and counting worldwide. 

The brand is the ‘Official Timing Partner’ of the Sahara Force India Formula One Team, is an ‘Official Sponsor’ of the Yamaha Factory Racing Team in MotoGP, and enjoys a stellar brand ambassador portfolio including Kelly Rowland, David Coulthard, Emerson Fittipaldi, Mick Doohan and Dario Franchitti.

ENDS – www.twsteel.com / @TWSteel

For further information please contact Stuart Morrison – TW Steel PR & Communications Manager:  Tel: +1 514 684 2621 / Email: stuartm@twsteel.com

Press releases and high resolution product images are available to download via the ‘Media’ section on the official TW Steel website – www.twsteel.com - Username: pressmember / Password: twxs01

About TW Steel:

With its name meaning ‘The Watch in Steel’, TW Steel is firmly established as a big, bold, global lifestyle brand.  Its timepiece collections are reflective of, and available for all tastes and occasions with innovative design and luxurious styling paired together with Swiss build quality and an exceptional price point.  TW Steel offers a defined sense of individuality and shows to the world that as a bold and ambitious personality, you wear a statement watch that truly reflects who you are.

Proudly Dutch, TW Steel is led by its entrepreneurial CEO and co-owner Jordy Cobelens – whose talents have been recognized with Ernst & Young’s ‘Emerging Entrepreneur of the Year 2011’ in The Netherlands.  While Jordy Cobelens oversees the building of the TW Steel brand, his father and co-owner, Ton Cobelens, serves as the Chief Design Officer.  Having launched in 2005, and now with 140 models, TW Steel has attained a global appeal while creating an internationally recognized and respected brand name offering truly affordable luxury available in over 100 countries.

www.twsteel.com